Providing web consultancy, development and integration of wide ranging SaaS solutions to help with the future planning of MATE Bike UK including operational improvements.
Included designing and developing the MATE website for their UK arm, setting up the web infrastructure on a resilient and scalable hosting infrastructure whilst building in measures for ensuring business continuity. Established on-page and off-page SEO strategy and the technical customer acquisition and retention strategy.
Worked closely with an agency providing them with advice on blog post topics, through long tail keywords from SaaS tools, industry references and topic areas they were able to research.
On the eCommerce side the user journey was enhanced by adding product options, frictionless checkout which incorporated methods to increase AOV.
Put into place methods to help with customer acquisition/retention and encourage re-visits.
Strategy was developed to help boost revenue with data from Google Analytics fed into PPC and other internet advertising.
matebike.uk: UK arm was acquired by the parent company in Feb 2022, for which I developed and presented to the stakeholders the technical strategy to help with the transition from online to bricks and mortar stores.
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