Site development using WordPress, along with design and management of the web infrastructure
Included designing and developing the website for the new bike customisation start-up. Also, established on-page and off-page SEO strategy and the technical customer acquisition and retention strategy.
Created a bespoke frictionless checkout with upselling strategy which increased AOV.
Put into place methods to help with customer acquisition/retention and encourage re-visits.
Adding analytics from multiple tools fed into PPC and other internet advertising.
pmrcustoms.uk: was moved to Shopify at the end of 2022 based on business requirements which required a full redesign and build.
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