Took end-to-end ownership of the eCommerce platform's commercial and technical performance, raising monthly sales 8x within five months through SEO, content and CRO.
Designed and built the WordPress eCommerce site from concept to launch for a bike customisation start-up, and managed the web hosting and infrastructure behind it.
Built a bespoke, frictionless checkout with upsell and cross-sell journeys that increased average order value (AOV).
Set the technical, on-page and off-page SEO strategy and the customer acquisition and retention strategy, including tactics to drive repeat visits and purchases.
Combined data from multiple analytics tools to guide PPC and online advertising spend.
Led the re-platforming of pmrcustoms.uk to Shopify in late 2022, including a full redesign and rebuild to meet new business requirements.
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